P26 Antique Japanese Advertising Poster – Ribbon Citron Soda, c. 1920s–1930s

Original Japanese advertising poster promoting Ribbon Citron (リボンシトロン), an early carbonated soft drink, from the Taishō to early Shōwa period (circa 1920s–1930s). The poster features two children sharing a drink, with one holding a bottle of Ribbon Citron and the other drinking through a straw, while a small dog stands beside them. This playful scene reflects the wholesome, family-friendly marketing common in early 20th-century Japanese beverage advertising.

The bold typography, saturated colors, and painterly illustration are characteristic of commercial lithographic posters produced in Japan during this era, when Western-style sodas and soft drinks were gaining popularity and were often advertised with approachable, humanized imagery.

The Japanese text across the top and center identifies the product name and describes its properties, emphasizing refreshment and enjoyment.

This poster is a rare and visually engaging example of pre-war Japanese consumer advertising, combining expressive figures, vibrant color, and early modern branding.

Product: Ribbon Citron soda (リボンシトロン)
Subject: Beverage advertising, children sharing a drink
Period: c. 1920s–1930s (Taishō – early Shōwa)
Technique: Lithographic print
Country: Japan
Size: 85.5 × 54 cm
Condition: Original vintage poster with age-related wear