P24 Ribbon Citron (リボンシトロン) – Japanese Art Nouveau Soda Advertisement Poster, c. 1910s–1920s

Beautiful and atmospheric Japanese advertising poster for Ribbon Citron (リボンシトロン), a popular early Japanese carbonated soft drink, produced during the late Meiji to Taishō period (circa 1910s–1920s).

The composition depicts a young woman in an elegant kimono seated by a sliding door, holding a bottle of Ribbon Citron. The scene blends traditional Japanese aesthetics with a modern Western-style beverage, reflecting the cultural transition of Japan in the early 20th century, when Western products and lifestyles were being integrated into everyday life.

The painting style is soft and refined, influenced by Nihonga and yōga (Japanese Western-style painting), with delicate brushwork, subtle shading, and a calm, intimate atmosphere. The poster functions both as a commercial advertisement and as a decorative art print.

Ribbon Citron was one of the earliest mass-market sodas in Japan and became an iconic brand in the Taishō era, making posters like this important visual documents of early Japanese consumer culture.

This is a rare and highly attractive example of pre-war Japanese advertising art, combining bijin-ga (images of beautiful women) with modern product marketing.

Product: Ribbon Citron (リボンシトロン) Soda
Period: c. 1910s–1920s (Late Meiji – Taishō era)
Origin: Japan
Technique: Lithograph / Color print
Style: Taishō romanticism, early Japanese commercial art
Subject: Woman in kimono with soda bottle
Size: 92 × 61 cm