{"product_id":"posters-5","title":"P51 Antique Japanese Advertising Poster – Kikkoman Soy Sauce (キッコーマン醤油), Woman in Kimono, Pre-War Japan, 1936","description":"\u003cp data-end=\"622\" data-start=\"337\"\u003eStriking and rare Japanese vertical advertising poster promoting \u003cstrong data-end=\"435\" data-start=\"402\"\u003eKikkoman Soy Sauce (キッコーマン醤油)\u003c\/strong\u003e, one of Japan’s most famous and prestigious food brands. This poster dates to \u003cstrong data-end=\"545\" data-start=\"514\"\u003e1936 (pre-war Shōwa period)\u003c\/strong\u003e and was created by the renowned illustrator \u003cstrong data-end=\"621\" data-start=\"590\"\u003eRenzaburō Yoshizawa (吉澤廉三郎)\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"932\" data-start=\"624\"\u003eThe composition features an elegant young woman in a beautifully painted modern kimono, turning back with a gentle smile. The background uses a bold, expressive orange brushstroke, giving the image strong visual impact and a modern, painterly feeling typical of high-end Japanese commercial art of the 1930s.\u003c\/p\u003e\n\u003cp data-end=\"1335\" data-start=\"934\"\u003eThe poster was produced at a time when Kikkoman was expanding nationwide as a symbol of quality, trust, and modern Japanese domestic life. The text identifies the product as \u003cstrong data-end=\"1130\" data-start=\"1108\"\u003eKikkoman Soy Sauce\u003c\/strong\u003e, and the vertical format and sophisticated illustration style reflect the golden age of Japanese advertising, when yōga (Western-style painting) techniques were widely used for premium commercial posters.\u003c\/p\u003e\n\u003cp data-end=\"1630\" data-start=\"1337\"\u003eAccording to period documentation, this poster was made in \u003cstrong data-end=\"1404\" data-start=\"1396\"\u003e1936\u003c\/strong\u003e, the same year Kikkoman first began selling sauce products in this new marketing push. The design deliberately depicts a refined, modern housewife figure, aimed directly at the main consumer of seasoning products at the time.\u003c\/p\u003e\n\u003cp data-end=\"1789\" data-start=\"1632\"\u003eThe soft realism of the face, the elegant pose, and the confident, modern color palette place this firmly within the best era of pre-war Japanese poster art.\u003c\/p\u003e\n\u003cp data-end=\"1906\" data-start=\"1791\"\u003eThis is a museum-quality example of \u003cstrong data-end=\"1864\" data-start=\"1827\"\u003epre-war Japanese food advertising\u003c\/strong\u003e and a highly collectible Kikkoman poster.\u003c\/p\u003e\n\u003cp data-end=\"2433\" data-start=\"1930\"\u003e\u003cstrong data-end=\"1942\" data-start=\"1930\"\u003eProduct:\u003c\/strong\u003e Kikkoman (キッコーマン) Soy Sauce\u003cbr data-end=\"1973\" data-start=\"1970\"\u003e\u003cstrong data-end=\"1985\" data-start=\"1973\"\u003eSubject:\u003c\/strong\u003e Woman in kimono, modern lifestyle, food advertising\u003cbr data-end=\"2040\" data-start=\"2037\"\u003e\u003cstrong data-end=\"2051\" data-start=\"2040\"\u003eArtist:\u003c\/strong\u003e Renzaburō Yoshizawa (吉澤廉三郎)\u003cbr data-end=\"2082\" data-start=\"2079\"\u003e\u003cstrong data-end=\"2094\" data-start=\"2082\"\u003eCompany:\u003c\/strong\u003e Kikkoman \/ Noda Shoyu Co., Ltd.\u003cbr data-end=\"2129\" data-start=\"2126\"\u003e\u003cstrong data-end=\"2140\" data-start=\"2129\"\u003ePeriod:\u003c\/strong\u003e Pre-war Japan, Shōwa 11 (1936)\u003cbr data-end=\"2174\" data-start=\"2171\"\u003e\u003cstrong data-end=\"2188\" data-start=\"2174\"\u003eTechnique:\u003c\/strong\u003e Lithographic advertising poster\u003cbr data-end=\"2223\" data-start=\"2220\"\u003e\u003cstrong data-end=\"2235\" data-start=\"2223\"\u003eCountry:\u003c\/strong\u003e Japan\u003cbr data-end=\"2244\" data-start=\"2241\"\u003e\u003cstrong data-end=\"2253\" data-start=\"2244\"\u003eSize:\u003c\/strong\u003e Approximately \u003cstrong data-end=\"2282\" data-start=\"2268\"\u003e92 × 61 cm\u003c\/strong\u003e\u003cbr data-end=\"2285\" data-start=\"2282\"\u003e\u003cstrong data-end=\"2299\" data-start=\"2285\"\u003eCondition:\u003c\/strong\u003e Original vintage poster with visible age-related wear, creases, edge wear, small losses and surface marks consistent with age and use\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209205432578,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07757_297297ea-d3e2-4e7c-b7a5-5eddb700d928.jpg?v=1769681220","url":"https:\/\/ichinichicollection.com\/products\/posters-5","provider":"IchiNichi ","version":"1.0","type":"link"}