{"product_id":"posters-27","title":"P23 Antique Japanese Advertising Poster – Pearl Brand Condensed Milk (真珠ミルク), Nitta Rennyu Seizōsho, Hokkaido, c. 1920s–1930s","description":"\u003cp data-start=\"324\" data-end=\"663\"\u003eRare Japanese advertising poster featuring an adorable infant sitting inside an oversized can of \u003cstrong data-start=\"421\" data-end=\"459\"\u003ePearl Brand Condensed Milk (真珠ミルク)\u003c\/strong\u003e. The poster was issued by \u003cstrong data-start=\"486\" data-end=\"521\"\u003eNitta Rennyu Seizōsho (新田煉乳製造所)\u003c\/strong\u003e, a condensed milk manufacturer located in \u003cstrong data-start=\"564\" data-end=\"585\"\u003eTokachi, Hokkaido\u003c\/strong\u003e, reflecting the region’s dairy industry prominence in the early 20th century.\u003c\/p\u003e\n\u003cp data-start=\"665\" data-end=\"1013\"\u003eThe design places a charming baby front and center against a deep blue background, with bold Japanese text on the upper left identifying the product as \u003cstrong data-start=\"817\" data-end=\"849\"\u003eHokkaido-produced Pearl Milk\u003c\/strong\u003e. Below, the large illustrated can shows the brand name in English and Japanese, with the company name in Roman letters and Japanese characters on the right margin.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1292\"\u003ePosters of this type were common in Japan during the \u003cstrong data-start=\"1068\" data-end=\"1121\"\u003eTaishō to early Shōwa periods (circa 1920s–1930s)\u003c\/strong\u003e, when manufacturers of dairy products used cute infant imagery to associate condensed milk with health, nourishment, and child nutrition in a rapidly modernizing society.\u003c\/p\u003e\n\u003cp data-start=\"1294\" data-end=\"1508\"\u003eThe soft painterly rendering, saturated color field, and strong graphic composition are characteristic of Japanese commercial lithography from this era, blending Western advertising conventions with local branding.\u003c\/p\u003e\n\u003cp data-start=\"1510\" data-end=\"1677\"\u003eThis piece is a fine example of vintage Japanese food advertising, capturing both the aesthetics of the period and the historical context of Hokkaido’s dairy industry.\u003c\/p\u003e\n\u003chr data-start=\"1679\" data-end=\"1682\"\u003e\n\u003cp data-start=\"1684\" data-end=\"1692\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1694\" data-end=\"2044\"\u003eProduct: Pearl Brand Condensed Milk (真珠ミルク)\u003cbr data-start=\"1737\" data-end=\"1740\"\u003eManufacturer: Nitta Rennyu Seizōsho (新田煉乳製造所), Tokachi, Hokkaido\u003cbr data-start=\"1804\" data-end=\"1807\"\u003eSubject: Dairy \/ condensed milk advertisement\u003cbr data-start=\"1852\" data-end=\"1855\"\u003ePeriod: c. 1920s–1930s (Taishō – early Shōwa)\u003cbr data-start=\"1900\" data-end=\"1903\"\u003eTechnique: Lithographic advertising poster\u003cbr data-start=\"1945\" data-end=\"1948\"\u003eCountry: Japan\u003cbr data-start=\"1962\" data-end=\"1965\"\u003eSize: \u003cstrong data-start=\"1971\" data-end=\"1985\"\u003e78 × 52 cm\u003c\/strong\u003e\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209213755650,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07841.jpg?v=1769681391","url":"https:\/\/ichinichicollection.com\/products\/posters-27","provider":"IchiNichi ","version":"1.0","type":"link"}