{"product_id":"posters-027","title":"P25 Antique Japanese Advertising Poster – Umeya Confectionery Shop (梅屋菓子舗), c. 1910s–1920s","description":"\u003cp data-end=\"563\" data-start=\"216\"\u003eCharming and rare Japanese advertising poster promoting \u003cstrong data-end=\"308\" data-start=\"272\"\u003eUmeya Confectionery Shop (梅屋菓子舗)\u003c\/strong\u003e, dating from the Taishō to early Shōwa period (circa 1910s–1920s). The composition features a cheerful young child dressed in Western-style clothing, a popular motif in early 20th-century Japanese advertising used to convey innocence, quality, and trust.\u003c\/p\u003e\n\u003cp data-end=\"896\" data-start=\"565\"\u003eDuring this period, Japanese shops increasingly adopted Western-influenced imagery to express modernity and progress, while still appealing to family values and everyday life. The soft painterly style, gentle colors, and warm expression reflect the transition from traditional Japanese aesthetics to modern commercial illustration.\u003c\/p\u003e\n\u003cp data-end=\"1168\" data-start=\"898\"\u003eThe vertical Japanese text identifies the shop name and includes promotional wording suggesting recognition and quality of the shop’s sweets. Posters like this were typically displayed outside or inside shops to attract customers and build a friendly, trustworthy image.\u003c\/p\u003e\n\u003cp data-end=\"1309\" data-start=\"1170\"\u003eThis piece is a fine example of \u003cstrong data-end=\"1237\" data-start=\"1202\"\u003epre-war Japanese commercial art\u003c\/strong\u003e, combining approachable human imagery with early modern graphic design.\u003c\/p\u003e\n\u003cp data-end=\"1590\" data-start=\"1326\"\u003eShop: Umeya Confectionery Shop (梅屋菓子舗)\u003cbr data-end=\"1367\" data-start=\"1364\"\u003eSubject: Child figure, confectionery advertising\u003cbr data-end=\"1418\" data-start=\"1415\"\u003ePeriod: c. 1910s–1920s (Taishō – early Shōwa)\u003cbr data-end=\"1466\" data-start=\"1463\"\u003eTechnique: Lithographic print\u003cbr data-end=\"1498\" data-start=\"1495\"\u003eCountry: Japan\u003cbr data-end=\"1515\" data-start=\"1512\"\u003eSize: 35 × 78 cm\u003cbr data-end=\"1534\" data-start=\"1531\"\u003eCondition: Original vintage poster with age-related wear\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209211822338,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07835.jpg?v=1769681375","url":"https:\/\/ichinichicollection.com\/products\/posters-027","provider":"IchiNichi ","version":"1.0","type":"link"}