{"product_id":"posters-026","title":"P27 Antique Japanese Advertising Poster – Koboken Insurance (小児保険), Seiichi Kawai Artwork, c. 1930s","description":"\u003chr data-start=\"274\" data-end=\"277\"\u003e\n\u003cp data-start=\"297\" data-end=\"888\"\u003eRare Japanese advertising poster featuring original artwork by \u003cstrong data-start=\"360\" data-end=\"377\"\u003eSeiichi Kawai\u003c\/strong\u003e, promoting the \u003cstrong data-start=\"393\" data-end=\"414\"\u003eKoboken Insurance\u003c\/strong\u003e (小児保険), a children’s insurance product issued by the Japanese postal or government insurance system in the early Showa period. The composition depicts a young girl cradling a doll in a garden setting beside a pond with koi and lush plants. The figure is rendered in a painterly style with soft brushwork, warm color tones, and a naturalistic atmosphere that reflects the influence of modern Japanese yōga (Western-style painting) integrated with traditional subject matter.\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"1241\"\u003eThe Japanese text across the lower portion reads promotional language referring to child insurance (“small child insurance”), and the inset seal \u003cstrong data-start=\"1035\" data-end=\"1054\"\u003eHB (凸版印刷株式会社印刷)\u003c\/strong\u003e identifies the printer as \u003cstrong data-start=\"1081\" data-end=\"1110\"\u003eToppan Printing Co., Ltd.\u003c\/strong\u003e, one of Japan’s leading printing firms, which was active in producing high-quality commercial and government posters in the 1930s.\u003c\/p\u003e\n\u003cp data-start=\"1243\" data-end=\"1598\"\u003ePosters like this were used to promote early insurance products aimed at families and children, combining approachable art with practical messaging about safety and protection. The inclusion of the artist’s signature, \u003cem data-start=\"1461\" data-end=\"1476\"\u003eSeiichi Kawai\u003c\/em\u003e, further situates this work in the period when commercial art and fine art were closely aligned in public visual culture.\u003c\/p\u003e\n\u003cp data-start=\"1600\" data-end=\"1799\"\u003eThis is an excellent example of \u003cstrong data-start=\"1632\" data-end=\"1668\"\u003epre-war Japanese advertising art\u003c\/strong\u003e, balancing an emotional narrative with commercial communication, and showcasing a high quality of printing and artistic execution.\u003c\/p\u003e\n\u003cp data-start=\"1820\" data-end=\"2121\"\u003eProduct: Koboken Insurance (小児保険) advertisement\u003cbr data-start=\"1867\" data-end=\"1870\"\u003eArtist: Seiichi Kawai (signed)\u003cbr data-start=\"1900\" data-end=\"1903\"\u003eSubject: Child, garden scene, insurance messaging\u003cbr data-start=\"1952\" data-end=\"1955\"\u003ePeriod: c. 1930s (Early Shōwa)\u003cbr data-start=\"1985\" data-end=\"1988\"\u003eTechnique: Lithographic advertising poster\u003cbr data-start=\"2030\" data-end=\"2033\"\u003eCountry: Japan\u003cbr data-start=\"2047\" data-end=\"2050\"\u003eSize: \u003cstrong data-start=\"2056\" data-end=\"2070\"\u003e72 × 51 cm\u003c\/strong\u003e\u003cbr data-start=\"2070\" data-end=\"2073\"\u003eCondition: Original poster with age-related wear\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209211199746,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07829.jpg?v=1769681363","url":"https:\/\/ichinichicollection.com\/products\/posters-026","provider":"IchiNichi ","version":"1.0","type":"link"}