{"product_id":"posters-025","title":"P28 Antique Japanese Advertising Poster – Ribbon Citron (リボンシトロン) Soda, Pre-War Japan, c. 1920s–1930s","description":"\u003cp data-start=\"480\" data-end=\"717\"\u003eRare Japanese advertising poster promoting \u003cstrong data-start=\"523\" data-end=\"550\"\u003eRibbon Citron (リボンシトロン)\u003c\/strong\u003e, one of Japan’s earliest and most famous carbonated lemon-flavored soft drinks, dating from the Taishō to early Shōwa period (circa 1920s–1930s), before World War II.\u003c\/p\u003e\n\u003cp data-start=\"719\" data-end=\"1146\"\u003eThis exact design corresponds to known pre-war Ribbon Citron posters documented in Japanese auction archives. The painterly illustration style, traditional interior setting, and the combination of a modern Western beverage with classical Japanese aesthetics clearly place this work in the interwar period, when Western-style drinks were becoming fashionable and were marketed as symbols of modern life, refinement, and leisure.\u003c\/p\u003e\n\u003cp data-start=\"1148\" data-end=\"1451\"\u003eRibbon Citron was introduced in the Taishō era and became one of the iconic soft drinks of early 20th-century Japan. Posters like this were displayed in shops and public spaces and were designed not only to advertise the product but also to associate it with elegance, taste, and contemporary lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"1453\" data-end=\"1679\"\u003eThis is an excellent example of \u003cstrong data-start=\"1485\" data-end=\"1521\"\u003epre-war Japanese advertising art\u003c\/strong\u003e, combining bijin-ga influenced imagery with early modern commercial design, and represents an important visual document of Japan’s emerging consumer culture.\u003c\/p\u003e\n\u003cp data-start=\"1681\" data-end=\"1689\"\u003eDetails:\u003c\/p\u003e\n\u003cp data-start=\"1691\" data-end=\"1989\"\u003eProduct: Ribbon Citron (リボンシトロン) soda\u003cbr data-start=\"1728\" data-end=\"1731\"\u003eSubject: Beverage advertising\u003cbr data-start=\"1760\" data-end=\"1763\"\u003ePeriod: Pre-war Japan, c. 1920s–1930s (Taishō – early Shōwa)\u003cbr data-start=\"1823\" data-end=\"1826\"\u003eTechnique: Lithographic advertising poster\u003cbr data-start=\"1868\" data-end=\"1871\"\u003eCountry: Japan\u003cbr data-start=\"1885\" data-end=\"1888\"\u003eCondition: Original vintage poster with age-related wear\u003cbr data-start=\"1944\" data-end=\"1947\"\u003ePresentation: \u003cstrong data-start=\"1961\" data-end=\"1989\"\u003eFramed with museum glas\u003c\/strong\u003e\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209211068674,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07827_17cec213-2a64-4d4f-aded-3e0631621446.jpg?v=1769681357","url":"https:\/\/ichinichicollection.com\/products\/posters-025","provider":"IchiNichi ","version":"1.0","type":"link"}