{"product_id":"posters-023","title":"P31 Antique Japanese Advertising Poster – Mitsuya Cider (三ツ矢サイダー), Children Illustration, Pre-War Japan, c. 1930s","description":"\u003cp data-start=\"314\" data-end=\"524\"\u003eRare and highly charming Japanese advertising poster promoting \u003cstrong data-start=\"377\" data-end=\"404\"\u003eMitsuya Cider (三ツ矢サイダー)\u003c\/strong\u003e, Japan’s most famous and long-running carbonated soft drink brand, dating to the \u003cstrong data-start=\"486\" data-end=\"523\"\u003epre-war Shōwa period, circa 1930s\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"526\" data-end=\"938\"\u003eThe composition depicts \u003cstrong data-start=\"550\" data-end=\"633\"\u003etwo small children climbing on a chair trying to reach bottles of Mitsuya Cider\u003c\/strong\u003e, with empty bottles and a glass already on the seat — a playful, narrative scene that captures childhood curiosity, mischief, and desire. The artwork is executed in a \u003cstrong data-start=\"801\" data-end=\"860\"\u003epainterly, soft yōga (Western-style painting) technique\u003c\/strong\u003e, typical of high-end Japanese commercial illustration of the interwar period.\u003c\/p\u003e\n\u003cp data-start=\"940\" data-end=\"1299\"\u003eMitsuya Cider was already a major national brand in the 1920s–1930s, and posters like this were used in shops and public spaces to associate the drink with \u003cstrong data-start=\"1096\" data-end=\"1152\"\u003efamily life, innocence, and modern everyday pleasure\u003c\/strong\u003e. The emotional storytelling, naturalistic figures, and warm colors reflect the golden age of Japanese illustrated advertising before World War II.\u003c\/p\u003e\n\u003cp data-start=\"1301\" data-end=\"1471\"\u003eThe poster also bears a \u003cstrong data-start=\"1325\" data-end=\"1366\"\u003e“Patent Offset Gravure” printing mark\u003c\/strong\u003e, indicating a high-quality industrial printing process used in premium commercial posters of the period.\u003c\/p\u003e\n\u003cp data-start=\"1473\" data-end=\"1705\"\u003eThis is a \u003cstrong data-start=\"1483\" data-end=\"1543\"\u003emuseum-level example of pre-war Japanese advertising art\u003c\/strong\u003e, combining narrative illustration, strong branding, and exceptional print quality, and represents an important visual document of Japan’s early consumer culture.\u003c\/p\u003e\n\u003chr data-start=\"1707\" data-end=\"1710\"\u003e\n\u003ch2 data-start=\"1712\" data-end=\"1727\"\u003e\u003cstrong data-start=\"1715\" data-end=\"1727\"\u003eDetails:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1729\" data-end=\"2125\"\u003e\n\u003cli data-start=\"1729\" data-end=\"1774\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1774\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1743\"\u003eProduct:\u003c\/strong\u003e Mitsuya Cider (三ツ矢サイダー) soda\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1775\" data-end=\"1852\"\u003e\n\u003cp data-start=\"1777\" data-end=\"1852\"\u003e\u003cstrong data-start=\"1777\" data-end=\"1789\"\u003eSubject:\u003c\/strong\u003e Children, interior scene, narrative advertising illustration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1853\" data-end=\"1906\"\u003e\n\u003cp data-start=\"1855\" data-end=\"1906\"\u003e\u003cstrong data-start=\"1855\" data-end=\"1866\"\u003ePeriod:\u003c\/strong\u003e Pre-war Japan, c. 1930s (Early Shōwa)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1907\" data-end=\"1990\"\u003e\n\u003cp data-start=\"1909\" data-end=\"1990\"\u003e\u003cstrong data-start=\"1909\" data-end=\"1923\"\u003eTechnique:\u003c\/strong\u003e Offset \/ lithographic advertising poster (Patent Offset Gravure)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1991\" data-end=\"2013\"\u003e\n\u003cp data-start=\"1993\" data-end=\"2013\"\u003e\u003cstrong data-start=\"1993\" data-end=\"2005\"\u003eCountry:\u003c\/strong\u003e Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2014\" data-end=\"2078\"\u003e\n\u003cp data-start=\"2016\" data-end=\"2078\"\u003e\u003cstrong data-start=\"2016\" data-end=\"2030\"\u003eCondition:\u003c\/strong\u003e Original vintage poster with age-related wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209210675458,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07822.jpg?v=1769681346","url":"https:\/\/ichinichicollection.com\/products\/posters-023","provider":"IchiNichi ","version":"1.0","type":"link"}