{"product_id":"posters-020","title":"P34 Antique Japanese Advertising Poster – Kirin Beer (キリンビール), Pre-War Japan, c. 1930s","description":"\u003cp data-start=\"311\" data-end=\"658\"\u003eRare pre-war Japanese advertising poster promoting \u003cstrong data-start=\"362\" data-end=\"385\"\u003eKirin Beer (キリンビール)\u003c\/strong\u003e, Japan’s most famous and historically important beer brand. This striking composition depicts a strong working man drinking a glass of beer, set against an industrial background, conveying refreshment, strength, and modern life — key themes in early Shōwa era advertising.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"1032\"\u003eThe painterly style, expressive brushwork, and confident masculine imagery reflect the influence of Western-style yōga painting on Japanese commercial art during the interwar period. Posters like this were designed to associate Kirin Beer with hard work, vitality, and well-earned refreshment, and were typically displayed in bars, taverns, restaurants, and public spaces.\u003c\/p\u003e\n\u003cp data-start=\"1034\" data-end=\"1388\"\u003eKirin was already Japan’s leading beer brand by the 1920s–1930s, and its advertising from this period is considered among the most iconic examples of pre-war Japanese commercial art. The bold typography and dramatic composition make this poster both a powerful graphic design object and an important historical document of Japan’s early consumer culture.\u003c\/p\u003e\n\u003cp data-start=\"1390\" data-end=\"1534\"\u003eThis is an outstanding example of large-format pre-war Japanese beer advertising, combining fine-art illustration with strong commercial impact.\u003c\/p\u003e\n\u003cp data-start=\"1552\" data-end=\"1865\"\u003eProduct: Kirin Beer (キリンビール) advertisement\u003cbr data-start=\"1594\" data-end=\"1597\"\u003eSubject: Worker drinking beer, industrial modern imagery\u003cbr data-start=\"1653\" data-end=\"1656\"\u003ePeriod: Pre-war Japan, c. 1930s (Early Shōwa)\u003cbr data-start=\"1701\" data-end=\"1704\"\u003eTechnique: Lithographic advertising poster\u003cbr data-start=\"1746\" data-end=\"1749\"\u003eCountry: Japan\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209209561346,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07813.jpg?v=1769681327","url":"https:\/\/ichinichicollection.com\/products\/posters-020","provider":"IchiNichi ","version":"1.0","type":"link"}