{"product_id":"posters-018","title":"P37 Antique Japanese Sake Advertising Poster – Sawanotsuru (澤之鶴), Bijin and Cranes, Pre-War Japan, c. 1920s–1930s","description":"\u003cp data-end=\"541\" data-start=\"230\"\u003eRare and highly refined Japanese advertising poster promoting \u003cstrong data-end=\"318\" data-start=\"292\"\u003eSawanotsuru (澤之鶴) sake\u003c\/strong\u003e, one of Japan’s oldest and most prestigious sake breweries. The brand was founded in \u003cstrong data-end=\"412\" data-start=\"404\"\u003e1717\u003c\/strong\u003e in the famous \u003cstrong data-end=\"452\" data-start=\"427\"\u003eNada district of Kobe\u003c\/strong\u003e, a region celebrated for producing some of Japan’s finest sake for over three centuries.\u003c\/p\u003e\n\u003cp data-end=\"1049\" data-start=\"543\"\u003eThis poster dates from \u003cstrong data-end=\"633\" data-start=\"566\"\u003epre-war Japan, circa 1920s–1930s (Taishō to early Shōwa period)\u003c\/strong\u003e, when breweries commissioned high-quality artistic posters to associate their products with elegance, tradition, and cultural prestige. The composition features a beautifully rendered bijin (beautiful woman) in formal kimono, set against a background of \u003cstrong data-end=\"898\" data-start=\"888\"\u003ecranes\u003c\/strong\u003e, a powerful symbol in Japanese culture representing \u003cstrong data-end=\"994\" data-start=\"951\"\u003elongevity, good fortune, and prosperity\u003c\/strong\u003e—perfectly aligned with the brand’s image and heritage.\u003c\/p\u003e\n\u003cp data-end=\"1488\" data-start=\"1051\"\u003eThe painterly realism, soft color gradations, and refined facial expression reflect the influence of \u003cstrong data-end=\"1185\" data-start=\"1152\"\u003eyōga (Western-style painting)\u003c\/strong\u003e blended with traditional Japanese aesthetics, a hallmark of elite commercial art from this period. Posters of this quality were displayed in shops and urban settings and were designed not only to advertise sake, but also to elevate the brand through associations with beauty, refinement, and tradition.\u003c\/p\u003e\n\u003cp data-end=\"1717\" data-start=\"1490\"\u003eSawanotsuru was already a nationally famous brewery by the early 20th century, and works like this represent the golden age of Japanese commercial art, when advertising, fine art, and cultural identity were closely intertwined.\u003c\/p\u003e\n\u003cp data-end=\"1883\" data-start=\"1719\"\u003eThis is an outstanding example of \u003cstrong data-end=\"1809\" data-start=\"1753\"\u003epre-war Japanese bijin-ga–influenced advertising art\u003c\/strong\u003e and a rare surviving artifact from Japan’s early modern consumer culture.\u003c\/p\u003e\n\u003cp data-end=\"2333\" data-start=\"1908\"\u003eProduct: Sawanotsuru (澤之鶴) sake advertisement\u003cbr data-end=\"1956\" data-start=\"1953\"\u003eBrewery: Sawanotsuru (founded 1717, Nada, Kobe)\u003cbr data-end=\"2006\" data-start=\"2003\"\u003eSubject: Bijin (beauty), cranes, traditional symbolism\u003cbr data-end=\"2063\" data-start=\"2060\"\u003ePeriod: Pre-war Japan, c. 1920s–1930s (Taishō – early Shōwa)\u003cbr data-end=\"2126\" data-start=\"2123\"\u003eTechnique: Lithographic advertising poster\u003cbr data-end=\"2171\" data-start=\"2168\"\u003eCountry: Japan\u003cbr data-end=\"2188\" data-start=\"2185\"\u003e\u003cstrong data-end=\"2212\" data-start=\"2188\"\u003eSize: 90.5 × 60.7 cm\u003c\/strong\u003e\u003cbr data-end=\"2215\" data-start=\"2212\"\u003eCondition: Original vintage poster with visible age-related wear and losses\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209208676610,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07798.jpg?v=1769681308","url":"https:\/\/ichinichicollection.com\/products\/posters-018","provider":"IchiNichi ","version":"1.0","type":"link"}