{"product_id":"posters-016","title":"P39 Vintage poster of Awa Province, Higashinakatomi, Keishintan, and Katsutoshimaru, retro, 34 x 76 cm","description":"\u003cp data-start=\"355\" data-end=\"744\"\u003eare pre-war Japanese regional tourism poster promoting \u003cstrong data-start=\"411\" data-end=\"433\"\u003eAwa Province (阿波国)\u003c\/strong\u003e, present-day Tokushima Prefecture on the island of Shikoku, and specifically referencing the \u003cstrong data-start=\"527\" data-end=\"552\"\u003eHigashinakatomi (東中富)\u003c\/strong\u003e area. This vertical-format poster dates from the Taishō to early Shōwa period (circa 1920s–1930s), when Japan actively promoted domestic travel and regional pride through illustrated posters.\u003c\/p\u003e\n\u003cp data-start=\"746\" data-end=\"1122\"\u003eThe composition features an elegant young woman in kimono set against a poetic mountainous landscape, a classic visual language of Japanese travel posters of the interwar period. Such imagery was used to present regions as places of beauty, refinement, and cultural depth, encouraging urban residents to travel and experience Japan’s historic provinces and scenic countryside.\u003c\/p\u003e\n\u003cp data-start=\"1124\" data-end=\"1428\"\u003eThe text also references \u003cstrong data-start=\"1149\" data-end=\"1169\"\u003eKeishintan (敬震丹)\u003c\/strong\u003e and \u003cstrong data-start=\"1174\" data-end=\"1198\"\u003eKatsutoshimaru (活寿丸)\u003c\/strong\u003e, which appear here as well-known local names or specialties associated with the region, reflecting the way regional posters often combined scenery, culture, and famous local products or traditions into a single promotional image.\u003c\/p\u003e\n\u003cp data-start=\"1430\" data-end=\"1759\"\u003eDuring the 1920s and 1930s, posters like this were displayed in railway stations, travel agencies, inns, and public spaces to promote domestic tourism. The soft painterly style, refined facial expression, and romanticized landscape place this work firmly in the golden age of pre-war Japanese travel and regional advertising art.\u003c\/p\u003e\n\u003cp data-start=\"1761\" data-end=\"1930\"\u003eThis is a beautiful and scarce example of \u003cstrong data-start=\"1803\" data-end=\"1854\"\u003epre-war Japanese regional tourism poster design\u003c\/strong\u003e, combining bijin-ga aesthetics with landscape promotion and local identity.\u003c\/p\u003e\n\u003cp data-start=\"1932\" data-end=\"1944\"\u003e\u003cstrong data-start=\"1932\" data-end=\"1944\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1946\" data-end=\"2355\"\u003eSubject: Awa Province (阿波国), Higashinakatomi regional tourism\u003cbr data-start=\"2007\" data-end=\"2010\"\u003eType: Regional travel \/ tourism poster\u003cbr data-start=\"2048\" data-end=\"2051\"\u003eReferences: Keishintan (敬震丹), Katsutoshimaru (活寿丸)\u003cbr data-start=\"2101\" data-end=\"2104\"\u003ePeriod: Pre-war Japan, c. 1920s–1930s (Taishō – early Shōwa)\u003cbr data-start=\"2164\" data-end=\"2167\"\u003eTechnique: Lithographic advertising poster\u003cbr data-start=\"2209\" data-end=\"2212\"\u003eCountry: Japan\u003cbr data-start=\"2226\" data-end=\"2229\"\u003eSize: 34 × 76 cm\u003cbr data-start=\"2245\" data-end=\"2248\"\u003eCondition: Original vintage poster with visible age-related wear\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209208348930,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07789.jpg?v=1769681296","url":"https:\/\/ichinichicollection.com\/products\/posters-016","provider":"IchiNichi ","version":"1.0","type":"link"}