{"product_id":"posters-015","title":"P40 Antique Japanese Advertising Poster – Brutose Blood Tonic (ブルトーゼ), Diving Girl, Pre-War Japan, c. 1920s–1930s SOLD","description":"\u003cp data-end=\"565\" data-start=\"338\"\u003e\u003cstrong\u003eSOLD\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"565\" data-start=\"338\"\u003eStriking and rare Japanese vertical advertising poster promoting \u003cstrong data-end=\"422\" data-start=\"403\"\u003eBrutose (ブルトーゼ)\u003c\/strong\u003e, a popular pre-war Japanese blood tonic and nutritional supplement, dating from the \u003cstrong data-end=\"564\" data-start=\"507\"\u003elate Taishō to early Shōwa period (circa 1920s–1930s)\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"961\" data-start=\"567\"\u003eThe composition features a modern athletic young woman in a swimsuit and swim cap, poised on a diving board above the sea, with a coastal landscape and beach resort in the background. The imagery reflects the period’s fascination with \u003cstrong data-end=\"882\" data-start=\"802\"\u003ehealth, vitality, physical strength, and Western-style modern sports culture\u003c\/strong\u003e, which became a major theme in Japanese advertising during the interwar years.\u003c\/p\u003e\n\u003cp data-end=\"1370\" data-start=\"963\"\u003eThe vertical text reads \u003cstrong data-end=\"1055\" data-start=\"987\"\u003e補血強壮 (Hoketsu Kyōsō – “blood supplementation and strengthening”)\u003c\/strong\u003e and \u003cstrong data-end=\"1121\" data-start=\"1060\"\u003e心身の疲労衰弱に (“for mental and physical fatigue and weakness”)\u003c\/strong\u003e, clearly identifying Brutose as a \u003cstrong data-end=\"1206\" data-start=\"1156\"\u003ehealth tonic for restoring energy and vitality\u003c\/strong\u003e. Posters like this were part of a nationwide boom in pharmaceutical and nutritional advertising aimed at office workers, students, and the modern urban population.\u003c\/p\u003e\n\u003cp data-end=\"1616\" data-start=\"1372\"\u003eThe painterly, realistic illustration style, dynamic pose, and optimistic seaside setting place this firmly within the golden age of Japanese commercial art, when \u003cstrong data-end=\"1583\" data-start=\"1535\"\u003eWestern-style oil painting techniques (yōga)\u003c\/strong\u003e were widely used in advertising.\u003c\/p\u003e\n\u003cp data-end=\"1787\" data-start=\"1618\"\u003eThis is an outstanding example of \u003cstrong data-end=\"1699\" data-start=\"1652\"\u003epre-war Japanese health-product advertising\u003c\/strong\u003e, combining modern design, sport imagery, and the era’s ideal of a strong, healthy body.\u003c\/p\u003e\n\u003cp data-end=\"2208\" data-start=\"1811\"\u003eProduct: Brutose (ブルトーゼ) blood tonic \/ nutritional supplement\u003cbr data-end=\"1875\" data-start=\"1872\"\u003eSubject: Diving girl, seaside, health and vitality advertising\u003cbr data-end=\"1940\" data-start=\"1937\"\u003ePeriod: Pre-war Japan, c. 1920s–1930s (Taishō – early Shōwa)\u003cbr data-end=\"2003\" data-start=\"2000\"\u003eTechnique: Lithographic advertising poster\u003cbr data-end=\"2048\" data-start=\"2045\"\u003eCountry: Japan\u003cbr data-end=\"2065\" data-start=\"2062\"\u003eSize: 35 × 77 cm\u003cbr data-end=\"2084\" data-start=\"2081\"\u003eCondition: Original vintage poster with visible age-related wear and signs of use\u003c\/p\u003e\n\u003cp data-end=\"2208\" data-start=\"1811\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"2208\" data-start=\"1811\"\u003e\u003cstrong\u003eSOLD\u003c\/strong\u003e\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209207922946,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07786.jpg?v=1769681289","url":"https:\/\/ichinichicollection.com\/products\/posters-015","provider":"IchiNichi ","version":"1.0","type":"link"}