{"product_id":"posters-013","title":"P42 Antique Japanese Sake Advertising Poster – Sakuramasamune (櫻正宗), “Meishu Day” Celebration, Pre-War Japan, Early Shōwa Period, c. 1930s","description":"\u003cp data-start=\"431\" data-end=\"616\"\u003eRare pre-war Japanese advertising poster promoting \u003cstrong data-start=\"482\" data-end=\"506\"\u003eSakuramasamune (櫻正宗)\u003c\/strong\u003e, one of Japan’s oldest and most prestigious sake breweries, founded in \u003cstrong data-start=\"578\" data-end=\"586\"\u003e1625\u003c\/strong\u003e in the Nada district of Kobe.\u003c\/p\u003e\n\u003cp data-start=\"618\" data-end=\"878\"\u003eThis poster was produced as part of a national promotional campaign for \u003cstrong data-start=\"690\" data-end=\"730\"\u003e“Meishu Day” (銘酒デー, Famous Sake Day)\u003c\/strong\u003e, encouraging the public to celebrate with Japanese sake, as indicated by the slogan \u003cstrong data-start=\"815\" data-end=\"877\"\u003e“Nihonshu de Kanpai” (日本酒で乾杯 – “Toast with Japanese sake”)\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1221\"\u003eThe powerful design features a \u003cstrong data-start=\"911\" data-end=\"928\"\u003ecrane (tsuru)\u003c\/strong\u003e, a traditional symbol of longevity and good fortune, flying in front of a rising sun motif, expressing celebration, prosperity, and national pride. The bold color palette and graphic composition are characteristic of high-quality Japanese commercial poster design from the early Shōwa period.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1499\"\u003eSakuramasamune was widely regarded as a premium sake and was historically associated with official and ceremonial use. Posters like this were displayed in shops, restaurants, and public spaces to promote Japanese sake as a national cultural product during the interwar period.\u003c\/p\u003e\n\u003cp data-start=\"1501\" data-end=\"1641\"\u003eThis is an excellent example of pre-war Japanese graphic design and an important visual document of Japan’s sake culture and commercial art.\u003c\/p\u003e\n\u003cp data-start=\"1657\" data-end=\"2000\"\u003eProduct: Sakuramasamune (櫻正宗) sake\u003cbr data-start=\"1691\" data-end=\"1694\"\u003eSubject: Sake advertising \/ celebration campaign poster\u003cbr data-start=\"1749\" data-end=\"1752\"\u003ePeriod: Pre-war Japan, early Shōwa period, c. 1930s\u003cbr data-start=\"1803\" data-end=\"1806\"\u003eTechnique: Color lithographic advertising poster\u003cbr data-start=\"1854\" data-end=\"1857\"\u003eCountry: Japan\u003cbr data-start=\"1871\" data-end=\"1874\"\u003eSize: approx. 90 × 53 cm\u003cbr data-start=\"1898\" data-end=\"1901\"\u003eCondition: Original vintage poster with age-related wear\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209207529730,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07782.jpg?v=1769681277","url":"https:\/\/ichinichicollection.com\/products\/posters-013","provider":"IchiNichi ","version":"1.0","type":"link"}