{"product_id":"posters-012","title":"P43 Antique Japanese Tobacco Advertising Poster – “Hinode” (日の出 \/ Sunrise), Iwatani Shokai, Ginza, Pre-War Japan, Meiji–Taishō Period, c. 1910s–1920s","description":"\u003cp data-start=\"439\" data-end=\"801\"\u003eHigh-quality original Japanese advertising poster promoting \u003cstrong data-start=\"499\" data-end=\"544\"\u003e“Hinode” (日の出, meaning “Sunrise”) tobacco\u003c\/strong\u003e, produced by \u003cstrong data-start=\"558\" data-end=\"583\"\u003eIwatani Shokai (岩谷商会)\u003c\/strong\u003e of Ginza, Tokyo. This is an authentic \u003cstrong data-start=\"622\" data-end=\"660\"\u003epre-war Japanese commercial poster\u003c\/strong\u003e, dating to the \u003cstrong data-start=\"676\" data-end=\"733\"\u003elate Meiji to early Taishō period (circa 1910s–1920s)\u003c\/strong\u003e, a formative era in the development of modern Japanese advertising.\u003c\/p\u003e\n\u003cp data-start=\"803\" data-end=\"1125\"\u003eThe brand name \u003cstrong data-start=\"818\" data-end=\"843\"\u003eHinode (“Rising Sun”)\u003c\/strong\u003e was widely used in early 20th-century Japan for products meant to symbolize \u003cstrong data-start=\"920\" data-end=\"958\"\u003emodernity, progress, and a new era\u003c\/strong\u003e. During this period, such names were especially popular for tobacco, alcohol, and pharmaceutical products aimed at urban consumers embracing Western-style lifestyles.\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1592\"\u003eIwatani Shokai was a \u003cstrong data-start=\"1148\" data-end=\"1196\"\u003eTokyo-based trading and distribution company\u003c\/strong\u003e active in the late Meiji and Taishō periods, with offices in \u003cstrong data-start=\"1258\" data-end=\"1267\"\u003eGinza\u003c\/strong\u003e, the most modern and fashionable commercial district of Tokyo at the time. Ginza was the center of Western-style shops, department stores, and modern graphic advertising, and companies based there invested heavily in \u003cstrong data-start=\"1485\" data-end=\"1534\"\u003ehigh-quality illustrated lithographic posters\u003c\/strong\u003e to attract attention in shop windows and on busy streets.\u003c\/p\u003e\n\u003cp data-start=\"1594\" data-end=\"1881\"\u003eThe composition reflects this moment of cultural transition, combining \u003cstrong data-start=\"1665\" data-end=\"1694\"\u003eWestern lifestyle imagery\u003c\/strong\u003e with refined graphic design and decorative framing. The narrow vertical format is typical of shop display posters of the period, intended to hang inside tobacco shops and general stores.\u003c\/p\u003e\n\u003cp data-start=\"1883\" data-end=\"2073\"\u003ePosters like this are rare survivors from the earliest phase of Japan’s consumer advertising culture and represent the golden age of Japanese lithographic commercial art before World War II.\u003c\/p\u003e\n\u003cp data-start=\"2075\" data-end=\"2220\"\u003eThis is an outstanding and historically important example of \u003cstrong data-start=\"2136\" data-end=\"2176\"\u003epre-war Japanese tobacco advertising\u003c\/strong\u003e from the late Meiji to early Taishō period.\u003c\/p\u003e\n\u003cp data-start=\"2222\" data-end=\"2234\"\u003e\u003cstrong data-start=\"2222\" data-end=\"2234\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2236\" data-end=\"2709\"\u003eProduct: Hinode (日の出 \/ “Sunrise”) tobacco\u003cbr data-start=\"2277\" data-end=\"2280\"\u003eCompany: Iwatani Shokai (岩谷商会), Ginza, Tokyo\u003cbr data-start=\"2324\" data-end=\"2327\"\u003eSubject: Tobacco \/ cigarette advertising\u003cbr data-start=\"2367\" data-end=\"2370\"\u003ePeriod: Pre-war Japan, late Meiji – early Taishō period, c. 1910s–1920s\u003cbr data-start=\"2441\" data-end=\"2444\"\u003eTechnique: Lithographic advertising poster\u003cbr data-start=\"2486\" data-end=\"2489\"\u003eCountry: Japan\u003cbr data-start=\"2503\" data-end=\"2506\"\u003eSize: approximately \u003cstrong data-start=\"2526\" data-end=\"2540\"\u003e75 × 33 cm\u003c\/strong\u003e\u003cbr data-start=\"2540\" data-end=\"2543\"\u003eCondition: Original vintage poster with age-related wear, including \u003cstrong data-start=\"2611\" data-end=\"2646\"\u003etears, edge losses, and creases\u003c\/strong\u003e consistent with age\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209207300354,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07779.jpg?v=1769681271","url":"https:\/\/ichinichicollection.com\/products\/posters-012","provider":"IchiNichi ","version":"1.0","type":"link"}