{"product_id":"posters-008","title":"P47 Antique Japanese Advertising Poster – Hagoromo Tooth Powder (ハゴロモ歯磨), Celestial Maiden Flying over Mount Fuji, Pre-War Japan, c. 1910s–1920s","description":"\u003cp data-end=\"678\" data-start=\"444\"\u003eStriking and highly evocative Japanese vertical advertising poster promoting \u003cstrong data-end=\"555\" data-start=\"521\"\u003eHagoromo Tooth Powder (ハゴロモ歯磨)\u003c\/strong\u003e, a popular pre-war Japanese dental hygiene product, dating from the late Meiji to early Taishō period (circa 1910s–1920s).\u003c\/p\u003e\n\u003cp data-end=\"1076\" data-start=\"680\"\u003eThe composition features a \u003cstrong data-end=\"741\" data-start=\"707\"\u003ecelestial maiden (tennin \/ 天女)\u003c\/strong\u003e flying gracefully through the sky, holding flowers and trailing flowing scarves, with \u003cstrong data-end=\"842\" data-start=\"828\"\u003eMount Fuji\u003c\/strong\u003e rising majestically in the background. This heavenly figure, inspired by classical Japanese and Buddhist iconography, symbolizes purity, beauty, and refinement — ideal qualities associated with cleanliness, health, and personal care.\u003c\/p\u003e\n\u003cp data-end=\"1461\" data-start=\"1078\"\u003eUnlike many heroic or industrial-themed advertisements of the period, this poster clearly \u003cstrong data-end=\"1209\" data-start=\"1168\"\u003etargets women and household consumers\u003c\/strong\u003e, linking modern hygiene to elegance, femininity, and grace. The soft colors, flowing lines, and romantic atmosphere reflect the era’s approach to marketing everyday products through poetic and aspirational imagery rather than purely functional claims.\u003c\/p\u003e\n\u003cp data-end=\"1830\" data-start=\"1463\"\u003eAt the bottom, beautifully rendered product boxes for \u003cstrong data-end=\"1542\" data-start=\"1517\"\u003eHagoromo Tooth Powder\u003c\/strong\u003e are displayed, grounding the dreamlike scene in a tangible commercial reality. The combination of sacred imagery, Mount Fuji symbolism, and modern consumer goods is a perfect example of \u003cstrong data-end=\"1766\" data-start=\"1729\"\u003eTaishō-era advertising aesthetics\u003c\/strong\u003e, blending tradition, fantasy, and emerging mass-market culture.\u003c\/p\u003e\n\u003cp data-end=\"2095\" data-start=\"1832\"\u003eStylistically, the work shows strong influences of \u003cstrong data-end=\"1928\" data-start=\"1883\"\u003eNihonga and early commercial illustration\u003c\/strong\u003e, with delicate shading, elegant line work, and a refined color palette. The result is both a compelling advertising image and a highly decorative work of graphic art.\u003c\/p\u003e\n\u003cp data-end=\"2324\" data-start=\"2097\"\u003eThis is a \u003cstrong data-end=\"2178\" data-start=\"2107\"\u003esuperb example of pre-war Japanese cosmetic and hygiene advertising\u003c\/strong\u003e, and a rare surviving poster that captures the intersection of mythology, beauty ideals, and modern consumer culture in early 20th-century Japan.\u003c\/p\u003e\n\u003cp data-end=\"2798\" data-start=\"2348\"\u003eProduct: Hagoromo Tooth Powder (ハゴロモ歯磨)\u003cbr data-end=\"2390\" data-start=\"2387\"\u003eSubject: Celestial maiden (tennin), Mount Fuji, beauty and hygiene advertising\u003cbr data-end=\"2471\" data-start=\"2468\"\u003ePeriod: Pre-war Japan, c. 1910s–1920s (Late Meiji – Taishō)\u003cbr data-end=\"2533\" data-start=\"2530\"\u003eTechnique: Lithographic advertising poster\u003cbr data-end=\"2578\" data-start=\"2575\"\u003eCountry: Japan\u003cbr data-end=\"2595\" data-start=\"2592\"\u003eSize: Approx. 77 × 53 cm\u003cbr data-end=\"2622\" data-start=\"2619\"\u003eCondition: Original vintage poster with significant age-related wear, edge losses, stains, creases, and surface damage consistent with early 20th-century commercial display use\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209206415618,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07768.jpg?v=1769681245","url":"https:\/\/ichinichicollection.com\/products\/posters-008","provider":"IchiNichi ","version":"1.0","type":"link"}