{"product_id":"posters-006","title":"P50 Antique Japanese Advertising Poster – Tsukigetsu \/ Gekkeikan Sake (月桂冠), Court Lady, Pre-War Japan, c. 1910s–1920s","description":"\u003cp data-start=\"336\" data-end=\"575\"\u003eStriking and rare large-format Japanese advertising poster promoting \u003cstrong data-start=\"405\" data-end=\"442\"\u003eTsukigetsu \/ Gekkeikan sake (月桂冠)\u003c\/strong\u003e, one of Japan’s most prestigious and historic sake producers, dating from the late Meiji to early Taishō period (circa 1910s–1920s).The composition features an elegant court lady in richly patterned ceremonial kimono, rendered in a soft, painterly yōga (Western-style) technique, standing in an interior setting. In the foreground appears a large bottle of \u003cstrong data-start=\"802\" data-end=\"820\"\u003eGekkeikan sake\u003c\/strong\u003e, clearly branded and presented as a luxury, refined product. The figure’s calm, graceful expression and the sumptuous textile patterns emphasize refinement, tradition, and cultural prestige.\u003c\/p\u003e\n\u003cp data-start=\"1013\" data-end=\"1254\"\u003eThe text at the top reads \u003cstrong data-start=\"1039\" data-end=\"1058\"\u003e月桂冠 (Gekkeikan)\u003c\/strong\u003e and includes promotional claims such as protection against spoilage and purity of the sake, reflecting early 20th-century marketing that combined tradition, science, and modern quality assurance.\u003c\/p\u003e\n\u003cp data-start=\"1256\" data-end=\"1621\"\u003eThis poster belongs to the golden age of Japanese commercial art, when Western-style oil painting techniques were widely used in advertising to give products a sense of realism, elegance, and authority. The combination of classical Japanese court imagery with modern branding makes this a particularly powerful and visually rich example of pre-war sake advertising.\u003c\/p\u003e\n\u003cp data-start=\"1623\" data-end=\"1890\"\u003eGekkeikan (founded in 1637 in Fushimi, Kyoto) is one of the oldest and most important sake breweries in Japan, and posters of this scale and quality were produced for prominent shop and distributor displays. Surviving examples are rare, especially in this large size.\u003c\/p\u003e\n\u003cp data-start=\"1892\" data-end=\"2062\"\u003eThis is an outstanding museum-level example of pre-war Japanese alcohol advertising, combining fine-art painting, traditional imagery, and early modern commercial design\u003c\/p\u003e\n\u003cp data-start=\"1892\" data-end=\"2062\"\u003e\u003cstrong data-start=\"2086\" data-end=\"2098\"\u003eProduct:\u003c\/strong\u003e Gekkeikan (月桂冠) sake\u003cbr data-start=\"2119\" data-end=\"2122\"\u003e\u003cstrong data-start=\"2122\" data-end=\"2134\"\u003eCompany:\u003c\/strong\u003e Gekkeikan Sake Brewery (Kyoto \/ Fushimi)\u003cbr data-start=\"2175\" data-end=\"2178\"\u003e\u003cstrong data-start=\"2178\" data-end=\"2190\"\u003eSubject:\u003c\/strong\u003e Court lady in ceremonial kimono, luxury sake branding\u003cbr data-start=\"2244\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2247\" data-end=\"2258\"\u003ePeriod:\u003c\/strong\u003e Pre-war Japan, c. 1910s–1920s (Late Meiji – Taishō)\u003cbr data-start=\"2310\" data-end=\"2313\"\u003e\u003cstrong data-start=\"2313\" data-end=\"2327\"\u003eTechnique:\u003c\/strong\u003e Lithographic advertising poster\u003cbr data-start=\"2359\" data-end=\"2362\"\u003e\u003cstrong data-start=\"2362\" data-end=\"2374\"\u003eCountry:\u003c\/strong\u003e Japan\u003cbr data-start=\"2380\" data-end=\"2383\"\u003e\u003cstrong data-start=\"2383\" data-end=\"2392\"\u003eSize:\u003c\/strong\u003e Approximately 92 × 61.5 cm\u003cbr data-start=\"2419\" data-end=\"2422\"\u003e\u003cstrong data-start=\"2422\" data-end=\"2436\"\u003eCondition:\u003c\/strong\u003e Original vintage poster with visible age-related wear, edge wear, surface abrasions, small losses, and signs of use consistent with age\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209205530882,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07760.jpg?v=1769681225","url":"https:\/\/ichinichicollection.com\/products\/posters-006","provider":"IchiNichi ","version":"1.0","type":"link"}