{"product_id":"posters-002","title":"P54 Antique Japanese Advertising Poster – Simple Insurance (簡易保険), Rural Working Woman, Pre-War Japan, c. 1910s–1920s","description":"\u003cp data-start=\"355\" data-end=\"582\"\u003eStriking and rare Japanese vertical advertising poster promoting \u003cstrong data-start=\"420\" data-end=\"460\"\u003eSimple Insurance (Kani Hoken \/ 簡易保険)\u003c\/strong\u003e, a government-backed easy-access insurance system, dating from the late Meiji to early Taishō period (circa 1910s–1920s).\u003c\/p\u003e\n\u003cp data-start=\"584\" data-end=\"951\"\u003eThe composition features a \u003cstrong data-start=\"611\" data-end=\"640\"\u003eyoung rural working woman\u003c\/strong\u003e wearing traditional farm clothing and a straw hat, standing in a countryside landscape while carrying harvested rice. The image clearly represents \u003cstrong data-start=\"788\" data-end=\"817\"\u003efemale agricultural labor\u003c\/strong\u003e, stability, diligence, and family responsibility — emphasizing the importance of financial security even for ordinary working people.\u003c\/p\u003e\n\u003cp data-start=\"953\" data-end=\"1200\"\u003eThe large headline text at the top refers to \u003cstrong data-start=\"998\" data-end=\"1025\"\u003e“52 yen, 5 billion yen”\u003c\/strong\u003e, highlighting the enormous scale and trust in the insurance system. At the lower right appears the phrase \u003cstrong data-start=\"1132\" data-end=\"1159\"\u003e簡易保険 (Simple Insurance)\u003c\/strong\u003e, identifying the product being promoted.\u003c\/p\u003e\n\u003cp data-start=\"1202\" data-end=\"1442\"\u003eThis poster belongs to a broader movement in early 20th-century Japan to promote \u003cstrong data-start=\"1283\" data-end=\"1371\"\u003emodern financial systems, savings, and insurance to rural and working-class families\u003c\/strong\u003e, especially women, who were seen as caretakers of household stability.\u003c\/p\u003e\n\u003cp data-start=\"1444\" data-end=\"1738\"\u003eThe illustration style blends \u003cstrong data-start=\"1474\" data-end=\"1505\"\u003enihonga and yōga influences\u003c\/strong\u003e, with soft painterly colors, calm expression, and an idealized rural landscape. The woman’s calm, confident presence communicates \u003cstrong data-start=\"1636\" data-end=\"1688\"\u003esecurity, responsibility, and long-term planning\u003c\/strong\u003e, perfectly aligned with the message of insurance.\u003c\/p\u003e\n\u003cp data-start=\"1740\" data-end=\"1936\"\u003eThis is a beautiful and historically important example of \u003cstrong data-start=\"1798\" data-end=\"1851\"\u003epre-war Japanese social and financial advertising\u003c\/strong\u003e, and a rare surviving piece aimed specifically at everyday people and working women.\u003c\/p\u003e\n\u003cp data-start=\"1960\" data-end=\"2449\"\u003e\u003cstrong data-start=\"1960\" data-end=\"1972\"\u003eProduct:\u003c\/strong\u003e Simple Insurance (簡易保険 \/ Kani Hoken)\u003cbr data-start=\"2009\" data-end=\"2012\"\u003e\u003cstrong data-start=\"2012\" data-end=\"2024\"\u003eSubject:\u003c\/strong\u003e Rural working woman, agriculture, family security, insurance\u003cbr data-start=\"2085\" data-end=\"2088\"\u003e\u003cstrong data-start=\"2088\" data-end=\"2099\"\u003ePeriod:\u003c\/strong\u003e Pre-war Japan, c. 1910s–1920s (late Meiji – Taishō)\u003cbr data-start=\"2151\" data-end=\"2154\"\u003e\u003cstrong data-start=\"2154\" data-end=\"2168\"\u003eTechnique:\u003c\/strong\u003e Multi-color lithographic advertising poster\u003cbr data-start=\"2212\" data-end=\"2215\"\u003e\u003cstrong data-start=\"2215\" data-end=\"2227\"\u003eCountry:\u003c\/strong\u003e Japan\u003cbr data-start=\"2233\" data-end=\"2236\"\u003e\u003cstrong data-start=\"2236\" data-end=\"2248\"\u003ePrinter:\u003c\/strong\u003e Nissin Printing Co., Ltd., Tokyo\u003cbr data-start=\"2281\" data-end=\"2284\"\u003e\u003cstrong data-start=\"2284\" data-end=\"2293\"\u003eSize:\u003c\/strong\u003e 77 × 53 cm\u003cbr data-start=\"2304\" data-end=\"2307\"\u003e\u003cstrong data-start=\"2307\" data-end=\"2321\"\u003eCondition:\u003c\/strong\u003e Original vintage poster with visible age-related wear, toning, stains, edge wear, creases, and signs of use consistent with age\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209204777218,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07748.jpg?v=1769681201","url":"https:\/\/ichinichicollection.com\/products\/posters-002","provider":"IchiNichi ","version":"1.0","type":"link"}