{"product_id":"posters-001","title":"P55 Antique Japanese Advertising Poster – Gekkeikan Sake (月桂冠), Elegant Woman in Kimono, Pre-War Japan, c. 1930s","description":"\u003cp data-end=\"546\" data-start=\"326\"\u003eStriking and rare Japanese vertical advertising poster promoting \u003cstrong data-end=\"415\" data-start=\"391\"\u003eGekkeikan (月桂冠) sake\u003c\/strong\u003e, one of Japan’s most prestigious and long-established sake breweries, dating from the mid-1930s pre-war Shōwa period (circa 1935).\u003c\/p\u003e\n\u003cp data-end=\"900\" data-start=\"548\"\u003eThe composition features an elegant young woman dressed in a richly patterned kimono, standing on a balcony overlooking a modern cityscape at dusk. Behind her appears a statue of a soldier, subtly evoking the atmosphere of early Shōwa-era Japan, where tradition, modern urban life, and national identity were visually intertwined in commercial imagery.\u003c\/p\u003e\n\u003cp data-end=\"1305\" data-start=\"902\"\u003eThe large red calligraphy reading \u003cstrong data-end=\"992\" data-start=\"936\"\u003e清酒 月桂冠 (Seishu Gekkeikan – “Gekkeikan Refined Sake”)\u003c\/strong\u003e dominates the right side of the composition, giving the poster a strong visual impact and immediate brand recognition. The refined, realistic painting style reflects the peak of Japanese commercial illustration in the 1930s, when Western-influenced yōga (oil-painting) techniques were widely used in advertising.\u003c\/p\u003e\n\u003cp data-end=\"1610\" data-start=\"1307\"\u003eThe woman’s calm smile, refined posture, and luxurious kimono present Gekkeikan as a product associated with elegance, quality, and cultured urban lifestyle. The background cityscape further emphasizes modernity and progress, while the traditional attire anchors the image in Japanese cultural identity.\u003c\/p\u003e\n\u003cp data-end=\"1826\" data-start=\"1612\"\u003ePosters like this were displayed in shops and sake retailers and were intended to attract a sophisticated, urban clientele. Due to their ephemeral nature, surviving examples in this condition are increasingly rare.\u003c\/p\u003e\n\u003cp data-end=\"1986\" data-start=\"1828\"\u003eThis is an outstanding museum-quality example of pre-war Japanese sake advertising, combining fine painting, elegant design, and strong historical atmosphere.\u003c\/p\u003e\n\u003cp data-end=\"2455\" data-start=\"2010\"\u003e\u003cstrong data-end=\"2022\" data-start=\"2010\"\u003eProduct:\u003c\/strong\u003e Gekkeikan (月桂冠) sake\u003cbr data-end=\"2046\" data-start=\"2043\"\u003e\u003cstrong data-end=\"2058\" data-start=\"2046\"\u003eSubject:\u003c\/strong\u003e Elegant woman in kimono, cityscape, refined lifestyle advertising\u003cbr data-end=\"2127\" data-start=\"2124\"\u003e\u003cstrong data-end=\"2138\" data-start=\"2127\"\u003ePeriod:\u003c\/strong\u003e Pre-war Japan, c. 1935 (early Shōwa period)\u003cbr data-end=\"2185\" data-start=\"2182\"\u003e\u003cstrong data-end=\"2196\" data-start=\"2185\"\u003eArtist:\u003c\/strong\u003e Matsuda Tomiko (松田トミコ)\u003cbr data-end=\"2222\" data-start=\"2219\"\u003e\u003cstrong data-end=\"2236\" data-start=\"2222\"\u003eTechnique:\u003c\/strong\u003e Lithographic advertising poster\u003cbr data-end=\"2271\" data-start=\"2268\"\u003e\u003cstrong data-end=\"2283\" data-start=\"2271\"\u003eCountry:\u003c\/strong\u003e Japan\u003cbr data-end=\"2292\" data-start=\"2289\"\u003e\u003cstrong data-end=\"2301\" data-start=\"2292\"\u003eSize:\u003c\/strong\u003e Approximately 61 × 92 cm\u003cbr data-end=\"2329\" data-start=\"2326\"\u003e\u003cstrong data-end=\"2343\" data-start=\"2329\"\u003eCondition:\u003c\/strong\u003e Original vintage poster with visible age-related wear, creases, edge wear, and signs of use consistent with age\u003c\/p\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47209204744450,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC07746.jpg?v=1769681196","url":"https:\/\/ichinichicollection.com\/products\/posters-001","provider":"IchiNichi ","version":"1.0","type":"link"}