{"product_id":"japanese-pre-war-enamel-signs-006","title":"S5 Showa-era retro enamel advertising signfor \"Panto-Tablet\" (パント錠), a product manufactured by Daiichi Pharmaceutical Co., Ltd","description":"\u003cp\u003eStriking vintage Japanese enamel kanban advertising Panto-Tablet, a stamina-boosting pharmaceutical by Daiichi Pharmaceutical Co., Ltd. (now Daiichi Sankyo). This authentic double-sided ho-ro signboard from Japan's Showa period captures the optimistic spirit of mid-20th century consumer marketing, complete with a dapper mascot in formal dress proudly presenting the product. Originally mounted outside pharmacies and retailers, these enamel signs were engineered for durability and visual impact. Today, the piece stands as a prized collectible for vintage advertising aficionados, retro design enthusiasts, and Japanese cultural historians. The patinated surface and bold graphics authentically document its decades of storefront service, offering a compelling snapshot of post-war Japanese pharmaceutical branding and commercial aesthetics.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb\u003eSize\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003e\u003cspan\u003e\u003cb\u003e60.5 x 45.5 cm\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cpre data-testid=\"description\" class=\"merText body__5616e150 primary__5616e150\"\u003e\u003c\/pre\u003e","brand":"IchiNichi ","offers":[{"title":"Default Title","offer_id":47224431444226,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5186\/4834\/files\/DSC08309.jpg?v=1769682469","url":"https:\/\/ichinichicollection.com\/products\/japanese-pre-war-enamel-signs-006","provider":"IchiNichi ","version":"1.0","type":"link"}