S5 Showa-era retro enamel advertising signfor "Panto-Tablet" (パント錠), a product manufactured by Daiichi Pharmaceutical Co., Ltd

Striking vintage Japanese enamel kanban advertising Panto-Tablet, a stamina-boosting pharmaceutical by Daiichi Pharmaceutical Co., Ltd. (now Daiichi Sankyo). This authentic double-sided ho-ro signboard from Japan's Showa period captures the optimistic spirit of mid-20th century consumer marketing, complete with a dapper mascot in formal dress proudly presenting the product. Originally mounted outside pharmacies and retailers, these enamel signs were engineered for durability and visual impact. Today, the piece stands as a prized collectible for vintage advertising aficionados, retro design enthusiasts, and Japanese cultural historians. The patinated surface and bold graphics authentically document its decades of storefront service, offering a compelling snapshot of post-war Japanese pharmaceutical branding and commercial aesthetics.

Size

60.5 x 45.5 cm